Your Business Metrics Matter

As Quarter 4 enters and 2020 is around the corner, understanding how your business metrics work is crucial! Now I know numbers are not the most fun to deal with. I know that the fun stuff is the social media, the live streams, creating the opt-ins and building our list, etc., but you cannot have a profitable business if you do not know your numbers. You can't make money if you don't know where that money's coming from. You can't continue towards that extra growth if you don't even know if you have growth.

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Why I Love Black Friday as an Entrepreneur

Black Friday was never really a “thing” for me. Growing up, it wasn’t apart of our family tradition to rush to the mall after Thanksgiving for Christmas shopping and to grab a huge television. In fact, I recall my first true Black Friday shopping experience occurring during my freshman year of college at Hampton.

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